Diploma In Digital Marketing Specialist Co-op

Program overview

The Diploma in Digital Marketing Specialist Co-op program is designed to equip students with essential skills in marketing, advertising, and campaign management. It emphasizes the use of the PPC marketing model, social media networks, and research methodologies to develop effective marketing strategies. This program not only prepares students for the digital marketing landscape but also qualifies for Better Jobs Ontario funding. Upon successful completion, students will receive a diploma and a Digital Marketing Associate certificate from the Digital Marketing Institute (DMI), ensuring they are well-prepared for a career in this dynamic field.

Program structure

The Diploma in Digital Marketing Specialist Co-op program has a comprehensive structure that spans a total of 51 weeks, which includes both in-class learning and practical co-op experience. The program is divided as follows:

• 24 weeks of full-time academic instruction
• 12 weeks of co-op placement (20 hours per week)

This program offers a co-op option, allowing students to gain valuable work experience in the field of digital marketing. The co-op placement is designed to integrate academic studies with real-world employment experience, providing students with the opportunity to apply their knowledge in a professional setting. The program also includes guided learning hours and a practicum component, ensuring that students are well-prepared for their future careers.

Featured Experiences

The Diploma in Digital Marketing Specialist Co-op program offers several unique features that enhance the learning experience:

• Co-op placement opportunities in various sectors such as marketing, retail, and not-for-profit organizations.
• Hands-on experience with industry-recognized tools and platforms, including Google Ads and Google Analytics.
• Access to guest speakers from the digital marketing industry, providing insights and networking opportunities.
• Collaboration with the Digital Marketing Institute (DMI) for certification, ensuring a high standard of education.
• Utilization of Perlego, a digital library offering access to a vast range of academic and professional eBooks.

Career Options

Graduates of the Diploma in Digital Marketing Specialist Co-op program can explore a variety of career opportunities in Canada, including:

• Advertising Consultant: Develops and implements advertising strategies for clients to enhance brand visibility and sales.
• Communications Officer: Manages internal and external communications, ensuring consistent messaging across platforms.
• Event Marketing Specialist: Plans and executes marketing strategies for events, focusing on audience engagement and brand promotion.
• Fundraising Consultant: Works with organizations to develop fundraising strategies and campaigns to support their missions.
• Public Relations Officer: Manages the public image of organizations, crafting press releases and handling media inquiries.

These roles leverage the skills acquired during the program, preparing graduates for successful careers in the ever-evolving field of digital marketing.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.