Last updated on 2025-03-31
Program Overview
The Bachelor of Commerce (Honours) in Digital Sales and Marketing Management is designed to equip students with essential skills for thriving in multinational organizations. This program focuses on the latest trends in digital marketing and sales, preparing graduates for a dynamic career in the marketing field. With a balanced curriculum that combines marketing and liberal education courses, students will gain expertise in marketing management, consumer behavior, and market research. The program emphasizes the development of skills necessary to create and deliver product offerings that generate value for stakeholders in a global economy.
Program Structure
The Bachelor of Commerce (Honours) in Digital Sales and Marketing Management is structured as follows:
- Program Length: 32 months – 8 semesters
- Credits: 120 Credits
- Intakes: September, January, and May
- Delivery: In-Person
This program offers a comprehensive approach to digital sales and marketing, ensuring that students are well-prepared for the challenges of the industry. The curriculum is designed to cover the latest developments in the field, providing students with a robust foundation for their future careers.
Featured Experiences
- Capstone course where students design and execute a digital marketing campaign for a social enterprise or start-up company.
- Access to a network of partners, alumni, and employers for internships, mentorship, and employment opportunities.
- Faculty with both academic credentials and industry experience, enhancing the learning experience.
- Curriculum that incorporates the latest trends and developments in digital marketing and sales.
Career Options
Graduates of the Bachelor of Commerce (Honours) in Digital Sales and Marketing Management can pursue various career paths, including:
- Digital Marketing Strategist: Develops and implements online marketing strategies to enhance brand visibility and engagement.
- Social Media Marketer: Manages social media platforms to promote products and engage with customers effectively.
- Marketing Analyst: Analyzes market trends and consumer data to inform marketing strategies and decisions.
- Brand Manager: Oversees the development and execution of brand strategies to enhance brand equity and market share.
- Sales Manager: Leads sales teams to achieve targets and develop strategies for customer acquisition and retention.
Additionally, graduates can explore opportunities in sectors such as e-commerce, entertainment, tourism, education, and fast-moving consumer goods, making this program a versatile choice for aspiring marketers.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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