Digital Marketing with Co-op

Program overview

This 60-week diploma in Digital Marketing with Co-op from CCTB is designed to equip students with essential marketing skills applicable across various digital marketing roles. The program emphasizes key areas such as marketing, advertising, and campaign management, utilizing modern tools and strategies to prepare students for the dynamic digital landscape. With a focus on foundational concepts in marketing and branding, students will progress to more technical aspects, ensuring they are well-prepared for a career in this fast-growing industry.

Program structure

The Digital Marketing with Co-op program is structured to provide a comprehensive learning experience over a duration of 65 weeks or an accelerated option of 48 weeks. The program includes:

• 24 weeks of academic study divided into 2 terms
• Co-op placement of 28 weeks in the standard program or 14 weeks in the accelerated program
• Term breaks and reading breaks to enhance learning

This program also offers a co-op work experience component, which constitutes half of the program's entirety, totaling 480 hours. This segment allows students to apply their skills in a real-world setting while benefiting from a guaranteed paid work opportunity. The program is designed to ensure that students gain practical experience alongside their academic studies, making them job-ready upon graduation.

Featured Experiences

The Digital Marketing with Co-op program includes several unique features that enhance the learning experience:

• Co-op Work Experience: A significant component of the program, providing hands-on experience in the industry.
• Real-World Application: Students will engage in practical projects that mirror actual business scenarios.
• Access to Industry Tools: The curriculum is designed to align with current industry standards and practices.
• Comprehensive Curriculum: Covers essential topics such as SEO, PPC marketing, and campaign management.
• Networking Opportunities: Students can connect with industry professionals during their co-op placements.

Career Options

Graduates of the Digital Marketing with Co-op program can pursue a variety of career opportunities in Canada, including:

• Advertising Administrator: Manages advertising campaigns and ensures they align with marketing strategies.
• Campaign Manager: Oversees marketing campaigns from conception to execution, ensuring goals are met.
• Marketing Research Specialist: Conducts research to understand market trends and consumer behavior.
• Marketing Consultant: Provides expert advice to businesses on marketing strategies and practices.
• Digital Marketing Analyst: Analyzes data from marketing campaigns to improve future strategies and performance.
• Market Research Analyst: Gathers and interprets data to help companies understand their market position.
• Advertising Consultant: Advises clients on effective advertising strategies and campaign management.
• Internet Site Manager: Responsible for managing and optimizing a company's online presence.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.